Once you've decided where you are going to run your classified ad, the nest step is the ad itself.. It should be specific, direct and honest. It must mailing list ATTRACT ATTENTION, SECURE INTEREST, PRODUCE BELIEF OR CONVICTION, and finally GET THE PROSPECT TO ACT. When writing the copy imagine yourself talking personally to the person at whom your message is directed.
The advertising must get read - get action. Make every bit of space count. Before placing your ad, compare it with those of your competitors, and make sure that yours is better, or at least just as good if you expect to get a good response from your mailing list advertising. Tracking Your Advertising You will want to be able to easily ascertain which of the advertising media you've chosen get the best results.
The simplest way to track your advertising is to "key" your ads. Put an indicator in the name or address that will immediately alert you to the publication which elicited the positive response, i.e., Suite 1-A (1-A indicated which publication the mailing list response came from). By this means, you will be able to eliminate your advertisements from unproductive ad media, and reinvest the savings in more fertile publications.