Jun 16, 2022
In Music Forum
On September 25, it was reported that ByteDance had tested search bidding advertisements on a small scale in Toutiao today, and then a person familiar with the matter further revealed that ByteDance will fully launch search bidding advertisements Whatsapp Database in the near future. Some people think that this is an escalation of the search war. It seems to make sense, but it actually has a taste of Guan Yu and Qin Qiong. It is also a search. Since Whatsapp Database the launch of Byte Search three years ago, it is mainly to open up its own content matrix; not to mention that there are many search engines in the market. There are also huge differences in Whatsapp Database the target audience of each advertisement. Because search is a rigid need, almost all giants are involved in it more or less. One is search engines such as Baidu, Sogou, Shenma, and 360, which provide search Whatsapp Database services for the entire network; the commercialization model of this track has already matured, and its competitiveness is mainly reflected in the breadth, depth and extension of search content. . From the market share in the first half of this year, it can be seen that the "721" pattern of the domestic search market is still so solid. According to the data released by "Internet Speed Whatsapp Database Manager": Baidu, 360, and Sogou on the PC side ranked the top three, occupying over 95% of the market share; on the mobile side, Baidu, Shenma, and Sogou ranked the top three, Whatsapp Database with a market share of 95%. % or more, unless there is a new business model, it is difficult to change the old pattern. The other type is the search function that comes with the app, mainly to better match the needs of users, and it can usually be commercialized within the app; for example, the search bar of e-commerce apps, Toutiao search bar, QQ music search bar, etc. .